07 Aug 2025
Food & Drink

An API to get nutritional information of restaurants. The app would ...

...return menu items, photos, and macro information.

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Swamp

The market has seen several mediocre solutions that nobody loves. Unless you can offer something fundamentally different, you’ll likely struggle to stand out or make money.

Should You Build It?

Don't build it.


Your are here

Your idea for an API providing nutritional information for restaurants falls into a challenging space. The 'Swamp' category indicates that similar solutions have struggled to gain traction, suggesting a market filled with mediocre or unloved products. The existence of 3 similar products confirms this, signaling that competition exists, but engagement is low, with similar products averaging only 1 comment, showing a lack of strong user interest or enthusiasm. Given this landscape, you need to seriously consider whether your API can offer something fundamentally different to stand out and succeed where others haven't. Launching into a 'Swamp' environment requires either a radical innovation or a very specific niche focus.

Recommendations

  1. Begin by thoroughly researching existing solutions and understanding why they haven't resonated with users. Focus on identifying the pain points and unmet needs that your API could address in a unique and compelling way. What specific gaps exist in the current offerings, and how can you fill them more effectively?
  2. If you decide to proceed, narrow your focus to a specific niche or user group within the broader restaurant industry. Perhaps target restaurants with specific dietary needs (e.g., vegan, gluten-free) or a particular type of cuisine. Concentrating on a niche allows you to tailor your API to their specific requirements and build a strong reputation within that community. See the tool "Macromapper" that focuses on restaurants in Australia. Can you do something similar for a limited market first? What about health-conscious diners or those with specific dietary restrictions?
  3. Consider if building tools that integrate with existing food service providers/platforms may be a viable option. Instead of directly competing, create add-ons or extensions that improve these popular services, such as online ordering systems or restaurant management software. This allows you to tap into their existing user base and establish a foothold in the market.
  4. Explore adjacent problems that might be more promising and lucrative than directly competing with existing nutritional APIs. Could you focus on providing personalized meal recommendations based on dietary restrictions, or developing a tool that helps restaurants optimize their menu for nutritional value? Think outside the box to find a unique angle.
  5. Before investing significant time and resources, seriously evaluate whether this is the best opportunity for your skills and passion. If the market appears saturated and unpromising, it may be wiser to save your energy for a different project with greater potential. Make sure that the juice is worth the squeeze here. Focus on high leverage activities that have huge upside. What are they?

Questions

  1. Given the low engagement with similar products, what specific strategies will you employ to generate buzz and excitement around your API? How do you plan to make yours more exciting than the previous attempts?
  2. How will you address the potential challenges of collecting and maintaining accurate, up-to-date nutritional information for a large number of restaurants? How do you prevent/detect misinformation?
  3. Considering the prevalence of existing solutions, what is your unique selling proposition (USP) that will convince restaurants and users to choose your API over the competition? What is so fundamentally different that your tool will be able to get traction?

Your are here

Your idea for an API providing nutritional information for restaurants falls into a challenging space. The 'Swamp' category indicates that similar solutions have struggled to gain traction, suggesting a market filled with mediocre or unloved products. The existence of 3 similar products confirms this, signaling that competition exists, but engagement is low, with similar products averaging only 1 comment, showing a lack of strong user interest or enthusiasm. Given this landscape, you need to seriously consider whether your API can offer something fundamentally different to stand out and succeed where others haven't. Launching into a 'Swamp' environment requires either a radical innovation or a very specific niche focus.

Recommendations

  1. Begin by thoroughly researching existing solutions and understanding why they haven't resonated with users. Focus on identifying the pain points and unmet needs that your API could address in a unique and compelling way. What specific gaps exist in the current offerings, and how can you fill them more effectively?
  2. If you decide to proceed, narrow your focus to a specific niche or user group within the broader restaurant industry. Perhaps target restaurants with specific dietary needs (e.g., vegan, gluten-free) or a particular type of cuisine. Concentrating on a niche allows you to tailor your API to their specific requirements and build a strong reputation within that community. See the tool "Macromapper" that focuses on restaurants in Australia. Can you do something similar for a limited market first? What about health-conscious diners or those with specific dietary restrictions?
  3. Consider if building tools that integrate with existing food service providers/platforms may be a viable option. Instead of directly competing, create add-ons or extensions that improve these popular services, such as online ordering systems or restaurant management software. This allows you to tap into their existing user base and establish a foothold in the market.
  4. Explore adjacent problems that might be more promising and lucrative than directly competing with existing nutritional APIs. Could you focus on providing personalized meal recommendations based on dietary restrictions, or developing a tool that helps restaurants optimize their menu for nutritional value? Think outside the box to find a unique angle.
  5. Before investing significant time and resources, seriously evaluate whether this is the best opportunity for your skills and passion. If the market appears saturated and unpromising, it may be wiser to save your energy for a different project with greater potential. Make sure that the juice is worth the squeeze here. Focus on high leverage activities that have huge upside. What are they?

Questions

  1. Given the low engagement with similar products, what specific strategies will you employ to generate buzz and excitement around your API? How do you plan to make yours more exciting than the previous attempts?
  2. How will you address the potential challenges of collecting and maintaining accurate, up-to-date nutritional information for a large number of restaurants? How do you prevent/detect misinformation?
  3. Considering the prevalence of existing solutions, what is your unique selling proposition (USP) that will convince restaurants and users to choose your API over the competition? What is so fundamentally different that your tool will be able to get traction?

  • Confidence: Medium
    • Number of similar products: 3
  • Engagement: Low
    • Average number of comments: 1
  • Net use signal: 45.0%
    • Positive use signal: 45.0%
    • Negative use signal: 0.0%
  • Net buy signal: 0.0%
    • Positive buy signal: 0.0%
    • Negative buy signal: 0.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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Offering demo keys for feedback.


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