Should I Build It Should I Build It
15 Jun 2025
Marketing

AI Tool to find leads and relevant posts on Reddit for a business

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Competitive Terrain

While there's clear interest in your idea, the market is saturated with similar offerings. To succeed, your product needs to stand out by offering something unique that competitors aren't providing. The challenge here isn’t whether there’s demand, but how you can capture attention and keep it.

Should You Build It?

Not before thinking deeply about differentiation.

Your are here

Your idea for an AI-powered tool to find leads and relevant posts on Reddit places you squarely in a competitive market. We found 15 similar products, indicating that while the idea has merit, you'll face significant competition. The good news is that these similar products seem to have medium engagement (avg 5 comments), suggesting there's interest in solutions like yours. Unfortunately, we couldn't reliably compute net use or net buy signals, likely due to the limited number of comments. To succeed, you'll need a clear differentiation strategy to stand out. The key isn't just building another tool, but creating something noticeably better or uniquely positioned compared to what's already available. The comments and discussions on those 15 competitors should give you a lot of information about where you might find an edge. The fact that we found so many similar products, means you should not build this unless you have a very clear differentiation.

Recommendations

  1. Begin with thorough market research. Dive into the existing Reddit lead generation tools and identify their shortcomings. Look at the user reviews, feature comparisons, and pricing strategies to pinpoint opportunities for improvement or differentiation. The criticism summary from the similar products provides a great starting point.
  2. Define your unique value proposition (UVP). What specific problem does your tool solve better than existing solutions? This could be superior AI-driven accuracy, a more intuitive user interface, specialized features for a particular niche (e.g., SaaS, e-commerce), or a more affordable pricing model. If you can't clearly state your UVP, you'll struggle to capture market share.
  3. Focus on a niche market segment within Reddit. Instead of targeting all businesses, consider specializing in a specific industry or type of product. This allows you to tailor your tool and marketing efforts, making it easier to attract early adopters and build a strong reputation. For example you could focus on crypto, AI, or some other niche that's popular on Reddit.
  4. Develop a robust content marketing strategy focused on demonstrating your tool's value. Create blog posts, case studies, and video tutorials showcasing how your tool helps businesses find leads and engage with their target audience on Reddit. Share these resources on relevant subreddits and online communities to generate awareness and drive traffic to your website. Replyhub seems to have the biggest mindshare, so you should look at their content to find a way to differentiate.
  5. Prioritize building a minimum viable product (MVP) with core features. Launch it to a small group of beta testers and gather feedback. Use their insights to iterate and improve your tool based on real-world usage. Be prepared to pivot or adjust your strategy based on user feedback and market trends.
  6. Actively engage with the Reddit community. Participate in relevant subreddits, answer questions, and offer helpful advice. This helps you establish credibility and build relationships with potential customers. Be authentic and avoid overly promotional content, as Redditors are quick to spot and reject blatant marketing tactics.
  7. Consider offering a freemium version of your tool to attract a wider audience. This allows potential customers to try your product before committing to a paid subscription. Make sure the free version provides enough value to entice users to upgrade to a paid plan with more advanced features. This will give you some real-world usage data, and give you the ability to collect emails for leads.

Questions

  1. Given the negative user sentiment towards AI-generated replies, how will you ensure that your AI-driven tool facilitates authentic engagement and avoids contributing to spam or unwanted content on Reddit?
  2. Considering the prevalence of similar tools, what specific data points or user behaviors will you track to measure the effectiveness of your tool in generating high-quality leads and driving meaningful engagement compared to existing solutions?
  3. Many users have asked competitors for multiform support. How will your tool handle the complexities of Reddit's API and community guidelines, and how will you adapt to potential changes or restrictions imposed by Reddit in the future?

Your are here

Your idea for an AI-powered tool to find leads and relevant posts on Reddit places you squarely in a competitive market. We found 15 similar products, indicating that while the idea has merit, you'll face significant competition. The good news is that these similar products seem to have medium engagement (avg 5 comments), suggesting there's interest in solutions like yours. Unfortunately, we couldn't reliably compute net use or net buy signals, likely due to the limited number of comments. To succeed, you'll need a clear differentiation strategy to stand out. The key isn't just building another tool, but creating something noticeably better or uniquely positioned compared to what's already available. The comments and discussions on those 15 competitors should give you a lot of information about where you might find an edge. The fact that we found so many similar products, means you should not build this unless you have a very clear differentiation.

Recommendations

  1. Begin with thorough market research. Dive into the existing Reddit lead generation tools and identify their shortcomings. Look at the user reviews, feature comparisons, and pricing strategies to pinpoint opportunities for improvement or differentiation. The criticism summary from the similar products provides a great starting point.
  2. Define your unique value proposition (UVP). What specific problem does your tool solve better than existing solutions? This could be superior AI-driven accuracy, a more intuitive user interface, specialized features for a particular niche (e.g., SaaS, e-commerce), or a more affordable pricing model. If you can't clearly state your UVP, you'll struggle to capture market share.
  3. Focus on a niche market segment within Reddit. Instead of targeting all businesses, consider specializing in a specific industry or type of product. This allows you to tailor your tool and marketing efforts, making it easier to attract early adopters and build a strong reputation. For example you could focus on crypto, AI, or some other niche that's popular on Reddit.
  4. Develop a robust content marketing strategy focused on demonstrating your tool's value. Create blog posts, case studies, and video tutorials showcasing how your tool helps businesses find leads and engage with their target audience on Reddit. Share these resources on relevant subreddits and online communities to generate awareness and drive traffic to your website. Replyhub seems to have the biggest mindshare, so you should look at their content to find a way to differentiate.
  5. Prioritize building a minimum viable product (MVP) with core features. Launch it to a small group of beta testers and gather feedback. Use their insights to iterate and improve your tool based on real-world usage. Be prepared to pivot or adjust your strategy based on user feedback and market trends.
  6. Actively engage with the Reddit community. Participate in relevant subreddits, answer questions, and offer helpful advice. This helps you establish credibility and build relationships with potential customers. Be authentic and avoid overly promotional content, as Redditors are quick to spot and reject blatant marketing tactics.
  7. Consider offering a freemium version of your tool to attract a wider audience. This allows potential customers to try your product before committing to a paid subscription. Make sure the free version provides enough value to entice users to upgrade to a paid plan with more advanced features. This will give you some real-world usage data, and give you the ability to collect emails for leads.

Questions

  1. Given the negative user sentiment towards AI-generated replies, how will you ensure that your AI-driven tool facilitates authentic engagement and avoids contributing to spam or unwanted content on Reddit?
  2. Considering the prevalence of similar tools, what specific data points or user behaviors will you track to measure the effectiveness of your tool in generating high-quality leads and driving meaningful engagement compared to existing solutions?
  3. Many users have asked competitors for multiform support. How will your tool handle the complexities of Reddit's API and community guidelines, and how will you adapt to potential changes or restrictions imposed by Reddit in the future?

  • Confidence: High
    • Number of similar products: 15
  • Engagement: Medium
    • Average number of comments: 5
  • Net use signal: 31.8%
    • Positive use signal: 34.5%
    • Negative use signal: 2.7%
  • Net buy signal: 1.4%
    • Positive buy signal: 2.7%
    • Negative buy signal: 1.4%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

Similar products

Relevance

Made a PLatform to Solve B2B/B2C Lead Discovery Challenges

01 Nov 2024 Sales Marketing

Hey HN! I'm excited to share LeadBuddy that transforms Reddit into a powerful lead generation engine using AI. What We Do LeadBuddy helps businesses and professionals find high-quality leads by intelligently searching and analyzing Reddit conversations. Key Features Lead DiscoveryKeyword-based search across Reddit posts and comments Real-time results from targeted subreddits Full post and comment context retrievalSmart EngagementAI-generated response suggestions Manual reply composition Direct messaging capabilities Comprehensive response trackingIntelligent AnalyticsTrack leads' most active posting times Monitor engagement rates Understand conversation trendsWhy LeadBuddy?Save hours of manual searching Precision-targeted lead generation AI-assisted communication Comprehensive tracking and analyticsWho's It For?Sales professionals Marketing teams Startup founders Freelancers B2B/B2C service providersAsk away! I'm here to discuss LeadBuddy, get feedback, and learn from the HN community.

Avatar
1
1
Relevance

Promote On Reddit - AI that find ideal places to Promote Your Product on Reddit

18 Aug 2024 Affiliate marketing reddit Marketing

The AI that find ideal places to Promote Your Product on Reddit It finds ideal discussions for mentioning your product and creates helpful yet Powerful responses mentioning your product. We Scrape over 100,000 + Sub Reddits to find conversations to pitch

Users are excited about Promoteonreddit.com's potential as a marketing tool for Reddit engagement and SaaS promotion. They find the subreddit scraping feature particularly impressive and powerful for finding relevant discussions. Many express their intention to try the tool soon and congratulate Hero Altman on the launch.

A user inquired about the distinctions between the free and advanced versions of the product.

Avatar
14
7
71.4%
7
14
71.4%
Relevance

Popsy - Find Reddit discussions where you can promote your product

26 Nov 2024 Marketing automation reddit Growth Hacking

AI tool that monitors Reddit and alerts you about opportunities to engage & promote your product. It also generates suggested responses to make your job easier.

Popsy is seen as a valuable tool, especially for startups, revolutionizing Reddit marketing by efficiently promoting products. Users appreciate its ability to save time and build real-time brand awareness, surpassing Google in effectiveness. There's interest in its origin and a general desire for a product like this.

A Product Hunt launch received a query about the AI's ability to analyse user engagement and how the AI responds to user customization.

Avatar
58
5
40.0%
5
58
40.0%
Relevance

I made a tool to find purchase-ready leads from LinkedIn, X, and Reddit

12 Sep 2024 Sales Marketing

Hey everyone,I’ve just rebuilt my SaaS, Replyhub[1], a tool to find high-potential leads from Reddit, X, and LinkedIn. The tool scans relevant posts related to your business, analyzes them, and identifies potential leads. It then alerts you so you can either reach out to them or engage with the posts directly.Here’s the backstory: When I first launched Replyhub three months ago, it was designed to monitor relevant discussions on Reddit and automatically reply to them. The goal was to streamline engagement and surface potential leads. However, several issues quickly arose. The AI-generated auto-replies started disrupting discussions, making them less natural and less helpful. Additionally, some users exploited the tool by creating new Reddit accounts to spam discussions with automatic replies. To address these problems and maintain community standards, Reddit began shadow-banning these new accounts.Faced with these challenges, I decided to rethink the approach. I removed the auto-reply feature entirely, shifting to a model where users can manually engage with discussions. This adjustment fosters more meaningful and respectful interactions, allowing users to contribute value to conversations and introduce their services only when it’s truly relevant.In the latest update, I’ve expanded Replyhub to include X/Twitter and LinkedIn. It now monitors real-time discussions across all three platforms, helping you find potential leads who are ready to purchase a solution to their problem.Any feedback or advice is welcome, and I look forward to hearing your thoughts.[1] https://replyhub.co

Avatar
10
10
Relevance

Reddit Pulse .live - Find Potential Customers with AI Power & Automation

23 Aug 2024 SaaS Social Media Marketing

Discover how our powerful AI-driven tool can help you effortlessly find potential customers on Reddit, generate high-converting replies, and stay on top of trends.

The tool is designed to track trends and top posts. A user inquired about potential multi-platform support for the tool.

The feedback questions about multi-platform support and how often data is updated.

Avatar
10
2
2
10
Relevance

Rizz.farm, an AI-assisted lead generation tool for Reddit and beyond

08 Jan 2024 Marketing

Hey folks, I have just launched https://rizz.farm/ - an AI-assisted lead generation tool built for Reddit. Thought it might be useful for some HNers.I'm pretty excited about this product, as it was born out of my own needs of doing lead generation in a different way. I wrote a blog post about my rational here: https://persumi.com/u/fredwu/tech/e/blog/p/introducing-rizz-...In short (TL;DR):Challenge:- Keyword bidding and targeted ads are expensive- Cold outreach are rarely answered- Search Engine Optimisation is a lost causeSolution:- Warm leads over cold leads- Personalised and public- Infinite scale at a fixed costIt's still early days (MVP), with more things to build, especially in terms of eliminating potential misuse (for spams, etc).I would love to hear your feedback. Does the landing page resonate with you? Is the message clear? And if you have trialled the product (thank you!!), I would love to hear your thoughts. What worked, what didn't work, etc. Thank you!P.S.Tech stack for both Persumi and Rizz.farm: Elixir, Phoenix LiveView, Postgres, deployed on Fly.In terms of the AI stuff:Google Gemini (and before that, Google PaLM), Google TTS, Azure TTS are used in Persumi.Anthropic Claude via AWS and ChatGPT via Azure are used in Rizz.farm.

Link to a YouTube video.

Avatar
2
1
1
2
Relevance

Subreddit Signals - Effortless lead generation & authentic engagement on reddit

29 Oct 2024 Growth Hacks Social media marketing Social Impact

a powerful tool that helps you find and engage with potential leads on Reddit. By analyzing relevant subreddits and suggesting authentic, non-promotional comments, it enables you to connect meaningfully with communities while growing your brand.

The tool is perceived as useful for creating connections and engagement on Reddit, especially for SaaS founders. Users are excited about the launch and express positive wishes for its success. The lead generation aspect looks promising, and John's work is praised. There's a question regarding the Reddit connection, indicating a need for clarity on that aspect.

Avatar
58
7
42.9%
7
58
42.9%
Relevance

I automated replies to Reddit and Twitter using AI

30 Oct 2023 Artificial Intelligence Marketing

Hey HN,I found a good way to promote my product AnyToSpeech on Reddit and Twitter. I tracked mentions of thematic keywords that I could respond to and propose my project. And it was quite effective and brought me new customers.But this took me 1-2 hours every day (that’s more than 30 hours a month). And I decided to try to automate this using AI. And I succeeded. This is how Replyze.com appeared, with the help of which you can turn mentions into leads using auto replies.

Users predict a buyout in the future, criticize Reddit for being behind on future trends, and express dislike for AI replies.

Users criticize that Reddit is lagging behind on future trends and express a strong dislike for AI-generated replies.

Avatar
4
3
-33.3%
3
4
Relevance

Replyhub - AI that talks about your product on Reddit automatically

26 Jun 2024 SaaS Sales Marketing

Replyhub finds thousands of people on Reddit who want your product and mention your product in relevant discussions naturally.

Replyhub's Product Hunt launch received generally positive feedback, with users congratulating the team and expressing excitement about its potential for finding relevant Reddit discussions, engaging with customers, and generating leads. Many praised the AI-powered Reddit engagement and its rapid evolution. Some users expressed concerns about potential misuse, brand damage from AI bot promotion, and the authenticity of AI-generated responses. There were also suggestions for expanding to other platforms like Twitter and LinkedIn, and questions about community guideline enforcement. A few users see it as a ReplyGuy clone.

Users expressed concerns about Replyhub potentially increasing bot spam and negatively impacting the internet by generating AI responses on Reddit. Questions arose regarding the authenticity and non-promotional nature of AI-generated content, with worries about overly promotional sounding replies and potential abuse. Users also questioned the company's reputation and suggested the need for a broader platform distribution, while some desired a pay-what-you-use pricing model. The risk of community blowback and admin blocks was also highlighted.

Avatar
249
30
33.3%
3.3%
30
249
36.7%
6.7%
Relevance

LeadsOnTrees - Databases & Tools - AI Reddit Marketing Generator

29 Sep 2024 SaaS Database reddit

Reddit is a goldmine for posting. But it's time consuming to find & analyze subreddits for content suggestion. LeadsOnTrees presents - AI Reddit Agent which studies your website and suggests subreddits to post to!

The AI Reddit Agent launch received positive feedback, with users like Tadas expressing support. The tool is considered a game-changer for content promotion and helps users save time by efficiently identifying relevant Reddit subsections for product promotion, streamlining the process.

Avatar
17
3
66.7%
3
17
66.7%
Relevance

reddiscan - Use AI to analyze any subreddit in 30 seconds.

03 Apr 2024 Artificial Intelligence reddit Productivity

Specify a subreddit (ex: /shopify) and let AI generate a report about trends, pain points, startup ideas, and more. The report includes analysis and links to the relevant posts.

The comments express positive sentiment towards the product. Users appreciate its simplicity and express love for its features. AgentHub is well-received, and the product is considered promising, particularly the "rediscan" functionality.

Avatar
19
3
3
19
Relevance

Build Market Intelligence Apps with Graphlit, Reddit and Azure AI

25 Oct 2023 Artificial Intelligence

With the use of Graphlit and Azure AI, market intelligence from Reddit can be automated - accelerating the time to business insights.This tutorial walks through ingesting Reddit posts into Graphlit by creating a Reddit feed, along with a content workflow. The workflow describes how the content will be ingested, prepared, extracted and enriched into the Graphlit knowledge graph.When all content has been ingested, you can analyze the observed entities that Azure AI found in the Reddit posts, and extract structured data via faceted queries for charting and analysis.

Automate Reddit market intelligence with Graphlit and Azure AI.

Avatar
1
1
1
1
Top