Should I Build It Should I Build It
15 Jun 2025
SEO Marketing

SEO workflow tool that helps marketer in managing SEO of a website and ...

...track recurring tasks efficiently

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Freemium

People love using similar products but resist paying. You’ll need to either find who will pay or create additional value that’s worth paying for.

Should You Build It?

Build but think about differentiation and monetization.

Your are here

You're entering a crowded market with your SEO workflow tool, as evidenced by the 28 similar products we found. This indicates a real demand, but also significant competition. Since it falls into the "Freemium" category, people generally like using these tools but are hesitant to pay for them. You'll need to figure out how to provide enough value in the free version to attract users while also creating compelling premium features that people are willing to pay for. The average engagement (comments) on similar product launches is medium, meaning that people are somewhat interested but there is room for improvement. This could mean your challenge will be to get them to actively use and rave about your product. Since the use and buy signals are neutral, you're starting from a neutral position in terms of user demand, neither strongly desired nor rejected.

Recommendations

  1. Focus on identifying the specific user segments who derive the most value from the free version of your SEO workflow tool. Understand their pain points and how your tool alleviates them. Gather direct feedback through surveys, interviews, and usage analytics to refine your understanding.
  2. Based on the insights gathered from your free users, design premium features that directly address their advanced needs and significantly enhance their SEO workflow. These could include advanced reporting, team collaboration features, or integrations with other marketing tools. Prioritize features that provide tangible ROI, such as increased organic traffic or improved search rankings.
  3. Consider structuring your pricing around teams rather than individual users. SEO often involves collaborative efforts, and a team-based pricing model can be more appealing and generate higher revenue. Offer different tiers based on team size and feature access.
  4. Explore offering personalized onboarding, training, or consulting services to help users maximize the value of your tool. This can be a valuable premium offering, particularly for users who are new to SEO or require customized solutions. Position yourself as a trusted advisor in addition to a software provider.
  5. Experiment with different pricing models, feature sets, and marketing messages with small groups of users before launching broadly. Use A/B testing and cohort analysis to identify what resonates best with your target audience and optimizes conversion rates. Pay close attention to customer feedback during these tests.
  6. Address the concerns raised in the analysis of similar products, especially around content quality if your tool generates any content. Implement measures to ensure the originality and relevance of your AI-generated content (if applicable) to avoid being flagged as low-quality.
  7. Prioritize user-friendliness and a clean interface, as many successful similar products are praised for their ease of use, especially for beginners. Make it easy for users to quickly understand and utilize the tool's features without requiring extensive SEO knowledge.
  8. Offer a free trial to allow users to experience the full value of your tool before committing to a paid subscription, addressing a common criticism of similar products. A well-designed trial can be a powerful way to convert free users into paying customers.

Questions

  1. Given the high number of competitors, what is your unique selling proposition? How will your SEO workflow tool differentiate itself from existing solutions in a meaningful way that attracts and retains users?
  2. Considering the freemium model, how will you balance providing enough value in the free version to attract a large user base while incentivizing users to upgrade to a paid plan? What specific features or limitations will be implemented to achieve this balance?
  3. What are your specific plans to address the content quality concerns with AI-generated content, and how will you ensure your tool produces original, relevant, and valuable content that aligns with Google's SEO guidelines?

Your are here

You're entering a crowded market with your SEO workflow tool, as evidenced by the 28 similar products we found. This indicates a real demand, but also significant competition. Since it falls into the "Freemium" category, people generally like using these tools but are hesitant to pay for them. You'll need to figure out how to provide enough value in the free version to attract users while also creating compelling premium features that people are willing to pay for. The average engagement (comments) on similar product launches is medium, meaning that people are somewhat interested but there is room for improvement. This could mean your challenge will be to get them to actively use and rave about your product. Since the use and buy signals are neutral, you're starting from a neutral position in terms of user demand, neither strongly desired nor rejected.

Recommendations

  1. Focus on identifying the specific user segments who derive the most value from the free version of your SEO workflow tool. Understand their pain points and how your tool alleviates them. Gather direct feedback through surveys, interviews, and usage analytics to refine your understanding.
  2. Based on the insights gathered from your free users, design premium features that directly address their advanced needs and significantly enhance their SEO workflow. These could include advanced reporting, team collaboration features, or integrations with other marketing tools. Prioritize features that provide tangible ROI, such as increased organic traffic or improved search rankings.
  3. Consider structuring your pricing around teams rather than individual users. SEO often involves collaborative efforts, and a team-based pricing model can be more appealing and generate higher revenue. Offer different tiers based on team size and feature access.
  4. Explore offering personalized onboarding, training, or consulting services to help users maximize the value of your tool. This can be a valuable premium offering, particularly for users who are new to SEO or require customized solutions. Position yourself as a trusted advisor in addition to a software provider.
  5. Experiment with different pricing models, feature sets, and marketing messages with small groups of users before launching broadly. Use A/B testing and cohort analysis to identify what resonates best with your target audience and optimizes conversion rates. Pay close attention to customer feedback during these tests.
  6. Address the concerns raised in the analysis of similar products, especially around content quality if your tool generates any content. Implement measures to ensure the originality and relevance of your AI-generated content (if applicable) to avoid being flagged as low-quality.
  7. Prioritize user-friendliness and a clean interface, as many successful similar products are praised for their ease of use, especially for beginners. Make it easy for users to quickly understand and utilize the tool's features without requiring extensive SEO knowledge.
  8. Offer a free trial to allow users to experience the full value of your tool before committing to a paid subscription, addressing a common criticism of similar products. A well-designed trial can be a powerful way to convert free users into paying customers.

Questions

  1. Given the high number of competitors, what is your unique selling proposition? How will your SEO workflow tool differentiate itself from existing solutions in a meaningful way that attracts and retains users?
  2. Considering the freemium model, how will you balance providing enough value in the free version to attract a large user base while incentivizing users to upgrade to a paid plan? What specific features or limitations will be implemented to achieve this balance?
  3. What are your specific plans to address the content quality concerns with AI-generated content, and how will you ensure your tool produces original, relevant, and valuable content that aligns with Google's SEO guidelines?

  • Confidence: High
    • Number of similar products: 28
  • Engagement: Medium
    • Average number of comments: 4
  • Net use signal: 11.2%
    • Positive use signal: 14.4%
    • Negative use signal: 3.2%
  • Net buy signal: -1.6%
    • Positive buy signal: 1.6%
    • Negative buy signal: 3.1%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

Similar products

Relevance

IndieFlows - Your SEO work Dashboard.

05 Jun 2024 Development SEO Marketing

1. One-click opening of major SEO tool query pages; 2. Customizable query URLs and introductions to form your workflow (for example, SEMrush's domestic proxy); 3. Supports opening individual links; 4. Quickly add or edit config.

Avatar
5
5
Relevance

I made a tool using AI to create a 100% automated SEO blog

12 Dec 2023 Artificial Intelligence Writing SEO Marketing

Users suggest marking AI-generated blogs clearly as AI-created, note a typo and raw JavaScript code on the landing page, express concern about digital grey goo and content saturation, and provide positive feedback on the project.

Users have expressed concerns about the authenticity of AI-generated blogs, the visibility of raw JavaScript code, and the potential for uncontrollable spread. There is also worry that AI-generated content could saturate the internet with low-quality material. Additionally, a typo on the landing page was noted.

Avatar
12
7
7
12
Relevance

SEOPulser - SEO content automation system

07 Sep 2024 SaaS SEO Marketing

SEOPulser helps to automate your SEO content creation workflow. Simply create a project, add some keywords, and it will automatically generate and publish high-quality SEO-optimized articles to your website.

SEOPulser's launch on Product Hunt generated excitement for its automated SEO content creation, particularly for agencies. Users find the time-saving aspect attractive. However, content quality, customization, differentiation in a crowded market, and potential for low-quality or duplicate content were major concerns. Some users inquired about language support, editing options, AI capabilities (browsing, visual generation, integrations), and suggested a free plan for quality assessment. While some consider it a potential game-changer, others emphasize the need for human review to maintain brand credibility.

Users expressed concerns about the AI's content quality, originality, and relevance for SEO, fearing it might be flagged as low-quality or become another generic auto-content generator. They questioned the tool's ability to handle complex scenarios and differentiate itself from competitors. Customizability, quality control, and measures against content duplication were also raised as important points. Some users suggested the need for human review due to over-automation potentially harming content quality.

Avatar
184
28
14.3%
-3.6%
28
184
17.9%
Relevance

I made an AI tool that auto-publish SEO blog posts to WordPress

06 Mar 2024 WordPress SEO Marketing

Users are questioning the authenticity of the 'as seen on' claims and noting that no results were found on indiehackers.com. Some are waiting for an AI tool to auto-remove search results, and there are questions about the functionality of the product.

Users criticized the product for not having any results for 'satellitor' on TikTok, indicating a lack of presence or visibility on the platform. Additionally, there were complaints about the absence of an AI tool for auto-removal, suggesting a need for more advanced features.

Avatar
3
4
4
3
Relevance

I built our SEO workflow into a simple tool for small dev teams

26 Nov 2024 SEO Marketing

After using this SEO content generation workflow for 2 months, I spent a week turning it into a simple tool that's now publicly available.Postie assists small dev teams create SEO-optimized blog content with minimal effort.Currently free and offering these features:- Project-based context awareness: It understands your project's background to maintain accuracy - Built-in keyword research: Data-driven SEO suggestions - Human-in-the-loop workflow: Not just AI generation, but proper review/edit cycles - MDX export: Direct integration with your existing tech stack - Batch generation: Create multiple posts in parallelWould love to hear any feedback!

Users generally appreciate the product, particularly the batch generation feature. However, there are some issues with the website, including problems with keyword entry and Google login errors. There is also feedback that the website needs optimization, and questions have been raised about the effectiveness of SEO optimization.

Users reported several issues with the website, including the need to re-enter information and errors with Google login. There were also complaints about the need for optimization. Additionally, the AI SEO tools did not improve traffic metrics as expected.

Avatar
10
5
-20.0%
-20.0%
5
10
20.0%
Relevance

Built a tool-SEOAI that scores your site and optimizes website content

11 May 2024 SEO Marketing

Hey HN! I'm absolutely delighted to share with you a product that our team has been tirelessly developing over the past few months. It's called SEOAI, and you can check it out right here: https://seoai.run/ The aim of SEOAI is to completely change the way we approach search engine optimization for websites. As someone who has been deeply involved in the digital marketing industry, I know all too well how challenging it can be to improve a website's search engine ranking without the right tools. For those not expert in SEO, identifying the right keywords, optimizing content, and analyzing SEO strategies can indeed be a daunting task. You might think you've used the correct keywords, but the keywords that could significantly boost your SEO ranking are often just outside your focus. That's where the value of SEOAI comes in. It can detect the keywords on your web pages, score them, and thereby help you optimize your website content. Everyone can use it to check for free. Recently, our main upgrade lies in the improvement of the keyword detection logic to enhance its accuracy. We're really looking forward to hearing your feedback and suggestions, and learning how to make SEOAI even more valuable in your website optimization work. Thanks in advance for your insights!

Avatar
3
3
Relevance

easyseo.ai - Your ultimate SEO, PPC, and content marketing toolkit

11 Aug 2023 SEO Marketing

Simplified for all - digital marketers to small biz owners. Drive sales with personalized content.Personalized headlines and product descriptions that drive sales. The Real-Time SEO Scoring counter ensures your website rank. Articles, blog posts and SEO writer

EasySEO.ai's Product Hunt launch received positive feedback, with users congratulating the team and praising the innovation in the SEO field. The SEO scoring counter was highlighted as a useful feature. Questions were raised about content originality and the availability of other languages. Some users noted the value of AI tools, like EasySEO.ai, in digital marketing.

The sole criticism suggests abandoning outdated SEO tactics. Without further context or additional feedback, it's difficult to weigh the significance of this criticism. However, it implies the product's current SEO strategy may be ineffective or harmful.

Avatar
98
9
9
98
Relevance

I built a lightweight SEO checker to fix frustrating issues in minutes

09 Jul 2024 SEO Marketing

Hey HN,A few weeks ago I realized how much time I actually spend on researching SEO issues. That was a light-bulb moment.That's why I developed Seototal a tool to analyze webpages and find solutions in 30 seconds.It outputs straight forward reports with links to documentation on solutions.

Users are discussing a recent purchase of an SEO reports platform and a second-time founder is seeking feedback on a new SEO product.

Avatar
4
2
2
4
Relevance

I made an SEO checker to fix frustrating issues in minutes, not hours

11 Jul 2024 SaaS SEO Marketing

If you have any issues optimizing your website. Seototal will help you. A while ago I was trying to improve my SEO on my first startup, That was when i realized how clunky and overcrowded most SEO tools were I used were, Ahrefs and Semrush initially. I built it to be lightweight and focus on the basics. It checks on page and technical issues to output straight forward reports with quick and helpful knowledge bases that will help you fix your SEO basics fast.The website is still in early stages and is actively being improved. So I'm open to any here any issues or feature recommendations you have. Thank you for your time.

Users have mixed reactions to the Show HN product. Some view it as a generic PHP script, while others appreciate its SEO checking capabilities, likening it to Google Lighthouse. There's skepticism about the creator's transparency, with criticism for hiding information and using 'us' on a seemingly single-person site. The product is perceived as professional by some but deceitful by others, and there's a concern about the predominance of paid content over the decent free information provided.

Users criticized the Show HN submission for being a generic PHP script, lack of transparency, spelling errors, misleading language suggesting a team rather than an individual, deceitful presentation, a predominantly paid service, and offering no significant advantages over Google Lighthouse.

Avatar
23
9
-11.1%
-22.2%
9
23
Relevance

Back SEO Marketing Software - An SEO content editor with truly unlimited content editors

01 Sep 2023 Artificial Intelligence Writing SEO

This tool is a whole bunch of great SEO tools bundled up into one neat package. You get: - SEO Content Editors - SERP analysis - Keyword Idea Generator - Website Audits - AI, WP, and Pixabay Integration - 100% customizable theme & fonts - AI Client Prompt Tool

Users generally expressed positive sentiments towards the product launch, describing it as an all-in-one SEO toolkit and wishing the team success. The tool was described as 'cool'. One user inquired about German language support.

Avatar
79
3
33.3%
3
79
33.3%
Relevance

Free SEO Tool - 100% Free SEO web analysis tool

12 Dec 2024 SEO

Free SEO Tool | AI-Powered Website Analysis Effortlessly boost your website's performance with our free AI-powered SEO tool. Get detailed insights into on-page, off-page, and technical SEO factors to optimize your site and drive organic traffic..

Avatar
8
8
Relevance

Seototal - Lightweight SEO checker to fix issues in minutes, not hours

14 Jul 2024 Data & Analytics SEO Marketing

Lightweight SEO checker with quick fixes. Use the SEO Checker to identify frustrating issues and quickly fix them to increase visitors and ranking.

Seototal's Product Hunt launch garnered positive feedback, with users praising its user-friendliness, speed, and effectiveness in identifying and fixing SEO issues. Many see it as a good, more affordable alternative to tools like Ahrefs and Semrush. Users appreciate its actionable insights and direct solution links. Some inquired about continuous website tracking, automatic reports, and content analysis capabilities. A concern was raised about the lack of a trial option. One comment claimed the product is similar to phpRank. Overall, users find Seototal instrumental for SEO optimization and competitor analysis.

Users desire deeper SEO insights and more detailed analytics. The absence of a lifetime package is a point of concern. Some users expressed disappointment due to the lack of a trial option. A suggestion was made to develop a Chrome extension for easier access and integration.

Avatar
213
18
27.8%
0.0%
18
213
33.3%
5.6%
Relevance

Clicks.so - The beginner-friendly & affordable SEO data tool

19 May 2024 SEO Analytics Marketing

A complete, high-quality SEO Data tool starting at $25/month that includes keyword research, site analytics, backlink analytics, and site audits.

Clicks.so is lauded as an affordable and user-friendly SEO tool, particularly for beginners and small businesses, offering a viable alternative to Ahrefs and Semrush. Users praise its clean interface, essential features, and its potential to simplify SEO data analysis. Many congratulate the launch and express excitement to try the tool. Several users seek clarification on specific features like keyword rank difficulty, traffic measurement, and its unique selling proposition, while others request comparisons to established tools and offer SEO assistance.

Users criticize the product for potentially poor customer care, mirroring issues with enterprise SEO subscriptions. Concerns include the necessity for a free trial before service activation and skepticism about data quality compared to Ahrefs. The broken navigation links for key site areas like Features, Data, Pricing, and FAQs need fixing. The product also needs strong SEO. Users are questioning how the product ensures quality SEO data at an affordable price, which is necessary for small businesses because current tools like Ahrefs are too expensive. Convincing users to switch from Ahrefs is needed.

Avatar
379
32
37.5%
6.2%
32
379
37.5%
6.2%
Top