02 Jun 2025
Social Media

An app that analyzes images of celebrities and influencers to find and ...

...display links to clothing and accessory products.

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Swamp

The market has seen several mediocre solutions that nobody loves. Unless you can offer something fundamentally different, you’ll likely struggle to stand out or make money.

Should You Build It?

Don't build it.


Your are here

Your idea of creating an app that analyzes images of celebrities and influencers to identify and link to clothing and accessory products places you in a crowded and challenging market, a 'Swamp' as we call it. We found 10 similar products, indicating significant competition. The average engagement is low, with an average of just 1 comment per similar product, which suggests that while the idea has been tried, it hasn't typically captured much sustained user interest. Unfortunately we couldn't compute the net use or net buy signals. Based on the success and failures of similar products and the fact that there are so many of them we strongly advise against building it.

Recommendations

  1. Before investing further, deeply investigate why existing solutions in this space haven't gained traction. Look into user reviews, competitor analysis, and market trends to identify the common pitfalls. A common theme in similar products is 'bad recommendations' and 'irrelevant search results'. Understand these failures to see if you can truly differentiate.
  2. If you decide to proceed, narrow your focus to a specific, underserved niche within the fashion market. Instead of targeting a broad audience, consider specializing in a particular style, body type, or demographic. For example, one competing product was criticized for lacking options for males 20-29. Consider specializing in a specific niche to start with.
  3. Explore opportunities to provide tools or services to existing fashion retailers or e-commerce platforms rather than building a standalone app. This could involve developing image recognition technology that integrates with their existing websites or apps, offering a less risky entry point. This strategy could result in sales quicker than if you try to acquire users by yourself.
  4. Consider researching adjacent problems in the fashion or e-commerce space that might be more promising and less saturated. Perhaps there is a demand for AI-powered personal shopping, or automated fit recommendations.
  5. Given the challenges and competition in this space, it may be wise to conserve your resources and energy for a different startup idea with a higher potential for success. Not every idea is worth pursuing, and being selective is crucial for early stage founders.
  6. Given that one similar product required registration before showing its features, make sure that users can immediately try your product and see its value right away. This will drastically improve adoption and engagement.

Questions

  1. What unique data sources or algorithms will your app leverage to provide significantly better and more accurate product recommendations compared to existing solutions?
  2. How will you acquire initial users and generate enough image data to train your AI models effectively, given that similar products have struggled with engagement?
  3. What specific monetization strategies will you employ to ensure the long-term sustainability of your app, considering that there's no guarantee people will actually want to buy the clothes and accessories that your app recommends?

Your are here

Your idea of creating an app that analyzes images of celebrities and influencers to identify and link to clothing and accessory products places you in a crowded and challenging market, a 'Swamp' as we call it. We found 10 similar products, indicating significant competition. The average engagement is low, with an average of just 1 comment per similar product, which suggests that while the idea has been tried, it hasn't typically captured much sustained user interest. Unfortunately we couldn't compute the net use or net buy signals. Based on the success and failures of similar products and the fact that there are so many of them we strongly advise against building it.

Recommendations

  1. Before investing further, deeply investigate why existing solutions in this space haven't gained traction. Look into user reviews, competitor analysis, and market trends to identify the common pitfalls. A common theme in similar products is 'bad recommendations' and 'irrelevant search results'. Understand these failures to see if you can truly differentiate.
  2. If you decide to proceed, narrow your focus to a specific, underserved niche within the fashion market. Instead of targeting a broad audience, consider specializing in a particular style, body type, or demographic. For example, one competing product was criticized for lacking options for males 20-29. Consider specializing in a specific niche to start with.
  3. Explore opportunities to provide tools or services to existing fashion retailers or e-commerce platforms rather than building a standalone app. This could involve developing image recognition technology that integrates with their existing websites or apps, offering a less risky entry point. This strategy could result in sales quicker than if you try to acquire users by yourself.
  4. Consider researching adjacent problems in the fashion or e-commerce space that might be more promising and less saturated. Perhaps there is a demand for AI-powered personal shopping, or automated fit recommendations.
  5. Given the challenges and competition in this space, it may be wise to conserve your resources and energy for a different startup idea with a higher potential for success. Not every idea is worth pursuing, and being selective is crucial for early stage founders.
  6. Given that one similar product required registration before showing its features, make sure that users can immediately try your product and see its value right away. This will drastically improve adoption and engagement.

Questions

  1. What unique data sources or algorithms will your app leverage to provide significantly better and more accurate product recommendations compared to existing solutions?
  2. How will you acquire initial users and generate enough image data to train your AI models effectively, given that similar products have struggled with engagement?
  3. What specific monetization strategies will you employ to ensure the long-term sustainability of your app, considering that there's no guarantee people will actually want to buy the clothes and accessories that your app recommends?

  • Confidence: High
    • Number of similar products: 10
  • Engagement: Low
    • Average number of comments: 1
  • Net use signal: 13.0%
    • Positive use signal: 32.0%
    • Negative use signal: 19.0%
  • Net buy signal: 5.0%
    • Positive buy signal: 24.0%
    • Negative buy signal: 19.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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