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You're entering a "Swamp" category, meaning there are existing solutions for Commercial Cleaning businesses, but they aren't particularly loved or effective. With 4 similar products identified, there is moderate competition, but also validation that this is a real category. The average engagement is low, meaning that getting people to care about yet another commercial cleaning business will be tough. There aren't enough data to see a clear signal about whether people would use your product/service. There also wasn't a clear buy signal from other products. Be cautious here, you need to do something very different to stand out and succeed or else you should probably move on to a different idea.

Recommendations

1. First, thoroughly research why current commercial cleaning businesses and solutions aren't meeting customer needs. Dive deep into understanding their pain points and frustrations. Use this research to identify opportunities for differentiation.
2. If you proceed, niche down and focus on a very specific segment within the commercial cleaning market. Examples include: eco-friendly cleaning, specialized cleaning for medical facilities, or cleaning for high-end retail spaces. A focused approach will help you tailor your services and marketing efforts.
3. Instead of directly competing with existing cleaning businesses, consider developing tools or services that support them. This could be a software solution for scheduling and management (like FreshOps, which received positive feedback for streamlining these tasks, but criticism for reporting capabilities), a marketplace for connecting cleaners with clients, or a training program for improving cleaning quality.
4. Explore adjacent problems related to commercial spaces that might be more promising. Perhaps focus on facility maintenance, energy efficiency solutions, or waste management services. These areas might have less competition and greater potential for innovation.
5. Given the challenges in this category, seriously consider whether this is the best use of your time and resources. There might be other business opportunities that align better with your skills and offer a higher chance of success. Don't be afraid to pivot to a completely different idea.
6. Based on the reviews of the similar product 'FreshOps', focus on creating customizable report templates and integrating client feedback mechanisms into your service or platform if you choose to create one. This addresses key areas where existing solutions fall short.
7. Carefully analyze why the product Presto, which offered SMS reminders and a chat system, didn't receive more traction. Understand the factors that limited its success and identify potential pitfalls to avoid.

Questions

1. What are the specific unmet needs or pain points within the commercial cleaning industry that your business will address in a fundamentally different way?
2. How will you differentiate your commercial cleaning business from existing solutions to avoid becoming just another mediocre option in a crowded market?
3. Considering the low engagement observed in similar products, what innovative marketing and customer acquisition strategies will you employ to gain traction and build a loyal customer base?