Should I Build It Should I Build It
06 Aug 2025
SaaS E-Commerce

A mailroom product which helps companies track packages ...

...internally/deliver them and track lost parcels. This product also includes a smart shipping feature, to send parcels with integration to several shipping providers which then auto-selects the best provider based on price/when the parcel needs to be received by, therefore saving the company money in their shipping costs and reducing their effort.

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Swamp

The market has seen several mediocre solutions that nobody loves. Unless you can offer something fundamentally different, you’ll likely struggle to stand out or make money.

Should You Build It?

Don't build it.

Your are here

Your idea for a mailroom product with internal package tracking, delivery management, and smart shipping features falls into a crowded space where many solutions have already been tried, with limited success. The 'Swamp' category indicates that standing out will be difficult, given that there are about 5 similar products. The average engagement is quite low, with an average of only 1 comment per product, and there is no expressed desire to use or buy similar products. This suggests a lack of enthusiasm or unmet need with existing solutions. To succeed, you'll need a fundamentally different approach or a laser focus on a niche currently underserved, rather than competing head-on with existing players in a saturated market.

Recommendations

  1. Begin by conducting thorough research to understand why current mailroom solutions haven't resonated with users or achieved widespread adoption. Identify specific pain points or unmet needs that your product can uniquely address, rather than merely replicating existing features.
  2. If you decide to move forward, identify a specific niche or user group that is significantly underserved by current solutions. For example, you might focus on companies with highly sensitive materials, or companies dealing with reverse logistics. Tailor your product and marketing efforts to their particular needs.
  3. Instead of building a full-fledged mailroom solution from scratch, consider developing tools or integrations that enhance the capabilities of existing providers. This approach could provide a quicker path to market and reduce the risk of direct competition.
  4. Explore adjacent problems within the logistics and supply chain domain that may present more promising opportunities. Perhaps there's a need for improved last-mile delivery solutions or better tools for managing returns and exchanges.
  5. Given the challenges of the mailroom solution market, consider pivoting your efforts to a different problem space where you can leverage your expertise and resources more effectively. Don't be afraid to abandon the idea and save your energy for a more promising opportunity with a better chance of success.
  6. Given the positive feedback from the Boxpend launch, investigate their approach to identify what resonated with users. Analyze their features, target audience, and marketing strategies to gain insights for your own product development and positioning.

Questions

  1. What are the specific pain points or unmet needs in internal mailroom management that current solutions fail to address adequately, and how can your product offer a fundamentally different and superior solution?
  2. Considering the low engagement and lack of expressed desire to use or buy similar products, what unique value proposition will your product offer to overcome user apathy and drive adoption?
  3. How can you leverage the insights from the Boxpend launch to develop a more compelling product and marketing strategy, and differentiate your product from existing solutions in a crowded market?

Your are here

Your idea for a mailroom product with internal package tracking, delivery management, and smart shipping features falls into a crowded space where many solutions have already been tried, with limited success. The 'Swamp' category indicates that standing out will be difficult, given that there are about 5 similar products. The average engagement is quite low, with an average of only 1 comment per product, and there is no expressed desire to use or buy similar products. This suggests a lack of enthusiasm or unmet need with existing solutions. To succeed, you'll need a fundamentally different approach or a laser focus on a niche currently underserved, rather than competing head-on with existing players in a saturated market.

Recommendations

  1. Begin by conducting thorough research to understand why current mailroom solutions haven't resonated with users or achieved widespread adoption. Identify specific pain points or unmet needs that your product can uniquely address, rather than merely replicating existing features.
  2. If you decide to move forward, identify a specific niche or user group that is significantly underserved by current solutions. For example, you might focus on companies with highly sensitive materials, or companies dealing with reverse logistics. Tailor your product and marketing efforts to their particular needs.
  3. Instead of building a full-fledged mailroom solution from scratch, consider developing tools or integrations that enhance the capabilities of existing providers. This approach could provide a quicker path to market and reduce the risk of direct competition.
  4. Explore adjacent problems within the logistics and supply chain domain that may present more promising opportunities. Perhaps there's a need for improved last-mile delivery solutions or better tools for managing returns and exchanges.
  5. Given the challenges of the mailroom solution market, consider pivoting your efforts to a different problem space where you can leverage your expertise and resources more effectively. Don't be afraid to abandon the idea and save your energy for a more promising opportunity with a better chance of success.
  6. Given the positive feedback from the Boxpend launch, investigate their approach to identify what resonated with users. Analyze their features, target audience, and marketing strategies to gain insights for your own product development and positioning.

Questions

  1. What are the specific pain points or unmet needs in internal mailroom management that current solutions fail to address adequately, and how can your product offer a fundamentally different and superior solution?
  2. Considering the low engagement and lack of expressed desire to use or buy similar products, what unique value proposition will your product offer to overcome user apathy and drive adoption?
  3. How can you leverage the insights from the Boxpend launch to develop a more compelling product and marketing strategy, and differentiate your product from existing solutions in a crowded market?

  • Confidence: Medium
    • Number of similar products: 5
  • Engagement: Low
    • Average number of comments: 1
  • Net use signal: 0.0%
    • Positive use signal: 0.0%
    • Negative use signal: 0.0%
  • Net buy signal: 0.0%
    • Positive buy signal: 0.0%
    • Negative buy signal: 0.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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