Should I Build It Should I Build It
09 Apr 2025
SaaS CRM

A modern crm app with data visualization, ai insights, and email ...

...automation

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Competitive Terrain

While there's clear interest in your idea, the market is saturated with similar offerings. To succeed, your product needs to stand out by offering something unique that competitors aren't providing. The challenge here isn’t whether there’s demand, but how you can capture attention and keep it.

Should You Build It?

Not before thinking deeply about differentiation.

Your are here

You're entering a competitive space with your modern CRM idea, offering data visualization, AI insights, and email automation. Our analysis shows a high number of similar products already exist (n_matches = 22), which confirms interest but also signals significant competition. The engagement (avg n_comments = 12) is high, suggesting users actively seek and discuss CRM solutions. However, the lack of explicit 'use' and 'buy' signals from similar products means there's no strong, clear indication of immediate demand or willingness to pay, although the percentile info indicates very strong buy signal, only seen in 5% of the products we analyzed. To stand out, your CRM needs a strong differentiator, something competitors aren't offering or aren't doing well. Think about underserved niches or unique features to capture and maintain user attention.

Recommendations

  1. Begin with a deep dive into the existing CRM landscape. Focus on identifying pain points users experience with current solutions. The similar product discussions highlight challenges with filtering irrelevant content (Klipy), internationalization (Bolten), and concerns about AI accuracy (Signum.AI) or feature bloat (Mailroom). Address these shortcomings directly in your product.
  2. Define 2-3 key differentiators that make your CRM uniquely valuable. Instead of a generic 'modern CRM,' consider focusing on a niche, such as CRM for startups as Attio is doing, or emphasizing specific functionality like AI-powered upselling and cross-selling, as seen in Signum.AI. Ensure these differentiators are clearly communicated in your marketing.
  3. Target a specific niche market initially. This allows you to tailor your features and marketing to a focused audience, increasing your chances of gaining traction. Considering the criticism around Klipy struggling to filter niche from 34k websites, you could be more targeted from the get-go.
  4. Develop a compelling brand story and marketing message. With so many CRM options available, you need to clearly articulate your value proposition and connect with your target users on an emotional level. Your website needs to avoid the i18n issues Bolten had, and you need a stellar demo (unlike Bolten) showcasing your AI capabilities!
  5. Prioritize early user feedback and iterate rapidly. Engage with your initial users to understand their needs and pain points, and quickly adapt your product based on their input. Given the competition, quick iteration and responsiveness are crucial for survival.
  6. Carefully consider your pricing strategy. Users are already comparing new CRMs to established players like Salesforce and Hubspot. Klipy was questioned about its advantages over them. Ensure your pricing reflects your value proposition and is competitive within your target market.
  7. Address integration concerns early on. Users of Attio and other CRMs have requested integrations with various platforms like WhatsApp and sales engagement tools. Plan your integration strategy to ensure seamless compatibility with tools your target users already rely on.
  8. Pay close attention to UX/UI. Several successful CRMs, like Attio and Ctrl, received praise for their clean UI/UX. Invest in a user-friendly interface that simplifies complex CRM workflows.

Questions

  1. Given the existing criticisms of AI accuracy in CRMs, how will you ensure the reliability and trustworthiness of your AI insights and recommendations?
  2. How will your CRM address the common pain point of feature bloat, offering a simpler, more streamlined experience compared to established players like Salesforce and Hubspot?
  3. Considering the importance of integrations, what specific platforms and services will your CRM integrate with initially to provide the most value to your target users?

Your are here

You're entering a competitive space with your modern CRM idea, offering data visualization, AI insights, and email automation. Our analysis shows a high number of similar products already exist (n_matches = 22), which confirms interest but also signals significant competition. The engagement (avg n_comments = 12) is high, suggesting users actively seek and discuss CRM solutions. However, the lack of explicit 'use' and 'buy' signals from similar products means there's no strong, clear indication of immediate demand or willingness to pay, although the percentile info indicates very strong buy signal, only seen in 5% of the products we analyzed. To stand out, your CRM needs a strong differentiator, something competitors aren't offering or aren't doing well. Think about underserved niches or unique features to capture and maintain user attention.

Recommendations

  1. Begin with a deep dive into the existing CRM landscape. Focus on identifying pain points users experience with current solutions. The similar product discussions highlight challenges with filtering irrelevant content (Klipy), internationalization (Bolten), and concerns about AI accuracy (Signum.AI) or feature bloat (Mailroom). Address these shortcomings directly in your product.
  2. Define 2-3 key differentiators that make your CRM uniquely valuable. Instead of a generic 'modern CRM,' consider focusing on a niche, such as CRM for startups as Attio is doing, or emphasizing specific functionality like AI-powered upselling and cross-selling, as seen in Signum.AI. Ensure these differentiators are clearly communicated in your marketing.
  3. Target a specific niche market initially. This allows you to tailor your features and marketing to a focused audience, increasing your chances of gaining traction. Considering the criticism around Klipy struggling to filter niche from 34k websites, you could be more targeted from the get-go.
  4. Develop a compelling brand story and marketing message. With so many CRM options available, you need to clearly articulate your value proposition and connect with your target users on an emotional level. Your website needs to avoid the i18n issues Bolten had, and you need a stellar demo (unlike Bolten) showcasing your AI capabilities!
  5. Prioritize early user feedback and iterate rapidly. Engage with your initial users to understand their needs and pain points, and quickly adapt your product based on their input. Given the competition, quick iteration and responsiveness are crucial for survival.
  6. Carefully consider your pricing strategy. Users are already comparing new CRMs to established players like Salesforce and Hubspot. Klipy was questioned about its advantages over them. Ensure your pricing reflects your value proposition and is competitive within your target market.
  7. Address integration concerns early on. Users of Attio and other CRMs have requested integrations with various platforms like WhatsApp and sales engagement tools. Plan your integration strategy to ensure seamless compatibility with tools your target users already rely on.
  8. Pay close attention to UX/UI. Several successful CRMs, like Attio and Ctrl, received praise for their clean UI/UX. Invest in a user-friendly interface that simplifies complex CRM workflows.

Questions

  1. Given the existing criticisms of AI accuracy in CRMs, how will you ensure the reliability and trustworthiness of your AI insights and recommendations?
  2. How will your CRM address the common pain point of feature bloat, offering a simpler, more streamlined experience compared to established players like Salesforce and Hubspot?
  3. Considering the importance of integrations, what specific platforms and services will your CRM integrate with initially to provide the most value to your target users?

  • Confidence: High
    • Number of similar products: 22
  • Engagement: High
    • Average number of comments: 12
  • Net use signal: 18.9%
    • Positive use signal: 19.2%
    • Negative use signal: 0.3%
  • Net buy signal: 1.2%
    • Positive buy signal: 1.5%
    • Negative buy signal: 0.3%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

Similar products

Relevance

AI Marketing CRM - Smarter Insights, Stronger Connections - AI CRM

29 Jan 2024 CRM

AI Marketing CRM: Revolutionize customer engagement with real-time analytics, personalized communication, and automated workflows. Enhance efficiency, tailor strategies, and foster strong relationships. Scalable and integrable, it’s the smart choice.

Avatar
3
3
Relevance

IceburgCRM - Use AI to create a custom CRM

16 Apr 2024 GitHub Artificial Intelligence Prototyping

Iceburg CRM is a metadata driven CRM with AI abilities that allows you to quickly prototype any CRM. Point to an existing database and turn it into a crm.

AI creates flexible custom CRM from database or predefined templates.

Avatar
1
1
100.0%
100.0%
1
1
100.0%
100.0%
Relevance

Klipy - AI powered CRM, from hello to renewal

10 Jul 2024 SaaS Artificial Intelligence Sales

Say goodbye to your old sales stack. Let Klipy enrich, log and organize all your deal flow data automatically from your emails, calls and more - so that you can focus on what really matters! The only all-in-one AI CRM for scaling businesses.

Klipy's Product Hunt launch received overwhelmingly positive feedback, with users congratulating the team and expressing excitement about the product's potential for sales automation, productivity enhancement, and AI-driven CRM simplification. The intuitive UX and clean design were repeatedly praised. Users inquired about integrations with tools like Slack and Trello, comparisons with competitors like Attio, and specifics of the Call Analytics feature. The ability to reduce manual data entry and centralize information was also a frequently cited benefit. Security features were also mentioned as valuable for data confidentiality and integrity.

Users question Klipy's advantages over established CRMs like Salesforce and HubSpot, and more feature-rich alternatives like Attio. There is skepticism about Klipy's ability to replace an entire sales stack. The hassle of standard ECM integration was also mentioned as a concern.

lawton

Congrats on the launch! I'd love to explore a use-case that revolves around no manual entry CRM for recruitment! My recruiters are spending hours every day on the phone with candidates and clients. If there's a way to help them seamlessly log and track their activity, that'd be amazing! Look forward to checking it out.

teon_stamenovic1

I just created an account and tested the product. Here’s what I love about it: - Fantastic user experience - Intuitive and easy to use - Clean and focused design without any unnecessary features Under the Book of Business section, there's a Deals tab for managing pipelines with a very cool agile board. I'm definitely going to use it. Congrats on the launch!

jackielinecosares

Great to see Klipy launching! Klipy sounds like a game-changer for managing sales interactions efficiently. How does Klipy compare to established CRM tools like Salesforce or HubSpot in terms of automation and AI integration? Excited to see how it can streamline our sales process!

geoffrey_luk

Our team finds standard ecm integration to be a hassle, this would be perfect

dereksiu

Congratulations on the launch! Thanks for sharing this with me. In recruitment, we have to manage a lot of communications. Tons of back and forth. So I am looking forward to trying out this tool to see how I can better manage my candidates as well as my clients. Glad that there is a CRM tool now that are not only built for large organizations but for smaller teams.

desmondhth

Awesome product! The UI is really clean. Can't wait to give it a go Curious how are you guys doing marketing right now for Klipy?

vincent_mok

Congratulations on the launch! I'm looking forward to trying out this tool for our firm. Love the fact it's built for entrepreneurs and small teams. We manage a lot of large scale projects with senior stakeholders, so having the right information at the right time is key. The sectors we serve also tend to have a lot of RFPs. Having all of that in one location and easy to search is super important to us. And I really like the no manual entry. My time can be better spent doing other activities, like serving our clients.

lucas_ting

Any tool that can help me cut down on manual input during my sales process. I am down to try. Looking forward to trying out this tool. Congratulations on the launch.

deleted-6135360

Congratulations on the launch! It seems like a game-changer for managing sales growth. Excited to see how it evolves!

cheyelene_singh

This is awesome! Congrats on launching. Can't wait to see where this goes!

prasheena_jashan_sadarangani

Exciting launch, can't wait to give it a go. Nothing like having everything in one place. Congratulations!

jordan_dominguez

Awesome work and congrats on the launch @jung_hong_kim ! Product looks great, I'll have to give it a shot and let you know how it goes.

Avatar
242
37
32.4%
37
242
32.4%
Relevance

Ctrl - A modern UI for your complex CRM workflows

25 Jun 2023 Artificial Intelligence Productivity Sales

Ctrl leverages AI to simplify your sales workflows and tasks by automating CRM updates, generating tailored follow-ups, and facilitating deal execution. Redefine your sales process, reduce busywork and increase sales.

The Product Hunt launch received overwhelmingly positive feedback, with many congratulating the team and praising the product's innovative approach to CRM, modern UI, simplicity, potential for efficiency gains, and automation capabilities, especially AI integration. Multiple users expressed excitement to try the product, while others inquired about specific features like team collaboration, customizable pipeline views, CRM support, target customer, and ideal use cases, including post-sales processes and agency applicability. A few comments pointed out an issue with Google login failure and questioned the launch strategy. Overall, the sentiment is highly enthusiastic.

Users reported issues with Google login failing. One user claimed the launch was a "con." There was also a comment questioning the product's purpose, specifically its approach to leveraging community and increasing brand awareness.

timcha

Amazing product guys, just tried it out. Let me know if you need a user test!

marin_wass2

Seems like a great product. Will definitely check it out! Congrats on your launch!

jasper_august_tootsi

Absolutely love it & Omri! It's been great to use in a fast moving startup and chats with Omri on his direction/roadmap are good too. Looking forward to them building out more of their features.

asi_fleishhaker

Looks awesome will definitely try it! Good luck guys!

akash_bajwa1

Super excited for the powerful productivity and efficiency gains this will unlock!

moon10

Whoa, Ctrl is a revolutionary addition to the world of CRM! Finally, a modern UI that simplifies sales workflows and automates tasks is here. The AI integration that facilitates CRM updates, tailored follow-ups, and deal execution is impressive and can definitely boost sales. Kudos on creating a product that redefines the sales process and eliminates busywork!

shashank_sahu1

Amazing product guys, just tried it out.

akoh_onate

Beautiful, neat, intriguing. Giving Apollo.io vibes. Certainly would love to try it out. How do you plan to leverage on the community and increase brand awareness?

shitalgohil

Congrats on the launch, your system looks impressive! I'd like to ask something specific to our use case. As a design company, we engage with a multitude of customers daily, each with unique needs and frequent revision requests post-delivery. So, I have two related queries - could we integrate "ctrl" into our post-sales process? And if so, what's the maximum number of unique workflows we can create?

ashish_gopalika

Sounds interesting Will surely try it

Avatar
649
52
19.2%
52
649
19.2%
Relevance

CueLab CRM - AI Powered Mobility CRM

12 Mar 2024 CRM Sales

CueLab CRM is built to help businesses convert more leads into clients and streamline their lead management and CRM. Capture leads from multiple sources, get instant alerts, access contacts, build funnels, strategize follow-up and reach leads faster!

Avatar
4
4
Top