Should I Build It Should I Build It
04 May 2025
Marketing automation Social Media Marketing

Page that will let marketing people automate posting on different ...

...social medias.

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Swamp

The market has seen several mediocre solutions that nobody loves. Unless you can offer something fundamentally different, you’ll likely struggle to stand out or make money.

Should You Build It?

Don't build it.

Your are here

Your idea of automating social media posting for marketing people falls into a crowded space. We found 20 similar products, indicating high competition. The "Swamp" category suggests that many existing solutions are mediocre, and it's tough to stand out. The average engagement (number of comments) on these similar products is low (2 comments), suggesting limited user enthusiasm. This space isn't necessarily generating a lot of buzz, despite the need. The products in this space don't have a positive use or buy signal based on user comments, meaning that nobody really cares enough to comment on wanting to use or buy it. Given this context, it's crucial to carefully evaluate whether your solution offers a truly unique value proposition before investing significant time and resources.

Recommendations

  1. Given the number of competitors, deeply research why existing social media automation tools haven't fully satisfied users. Look for unmet needs or pain points that you can uniquely address. A lot of users mention that Facebook makes it hard to crosspost, but if you can solve that with your product you will get a lot of value and positive feedback.
  2. Instead of targeting all marketing people, identify a specific niche or industry that is underserved by current solutions. For example, focus on small businesses, e-commerce stores, or a particular content vertical. Specializing will allow you to tailor your features and marketing efforts more effectively.
  3. Consider providing tools or integrations for the existing social media management platforms, rather than directly competing with them. This could involve building plugins, extensions, or complementary services that enhance their functionality and address specific user needs. The discussion for many products, like Bit Social, also mentions that adding analytics would be awesome.
  4. Explore adjacent problems that may be more promising. Instead of focusing solely on automation, consider addressing content creation, analytics, or social listening, which could be more valuable to marketers.
  5. Before building anything, validate your assumptions by talking to potential users and getting feedback on your proposed solution. Create mockups, landing pages, or prototypes to gauge interest and gather valuable insights. Don't start building unless you are completely sure about your target customer.
  6. If you proceed, focus on simplifying the user experience and automating complex tasks. Many users of similar products like ViralMarketer find managing social media accounts painful, so make the process as seamless and intuitive as possible. Consider AI driven generation like with the product Radaar.
  7. Incorporate robust analytics and reporting features to help users track their performance and optimize their social media strategies. This could include metrics like engagement, reach, and conversions, as well as recommendations for improvement. Users of Bit Social requested better analytics to track post performance.

Questions

  1. What are the critical gaps in the current social media automation tools that are causing frustration among marketers, and how can your solution address these issues in a fundamentally different way?
  2. Given the low engagement on similar products, how can you create a product that not only automates social media posting but also fosters meaningful interactions and builds a loyal user base?
  3. Considering the crowded market, what unique features or integrations can you offer to differentiate your solution and attract a specific niche of marketing professionals?

Your are here

Your idea of automating social media posting for marketing people falls into a crowded space. We found 20 similar products, indicating high competition. The "Swamp" category suggests that many existing solutions are mediocre, and it's tough to stand out. The average engagement (number of comments) on these similar products is low (2 comments), suggesting limited user enthusiasm. This space isn't necessarily generating a lot of buzz, despite the need. The products in this space don't have a positive use or buy signal based on user comments, meaning that nobody really cares enough to comment on wanting to use or buy it. Given this context, it's crucial to carefully evaluate whether your solution offers a truly unique value proposition before investing significant time and resources.

Recommendations

  1. Given the number of competitors, deeply research why existing social media automation tools haven't fully satisfied users. Look for unmet needs or pain points that you can uniquely address. A lot of users mention that Facebook makes it hard to crosspost, but if you can solve that with your product you will get a lot of value and positive feedback.
  2. Instead of targeting all marketing people, identify a specific niche or industry that is underserved by current solutions. For example, focus on small businesses, e-commerce stores, or a particular content vertical. Specializing will allow you to tailor your features and marketing efforts more effectively.
  3. Consider providing tools or integrations for the existing social media management platforms, rather than directly competing with them. This could involve building plugins, extensions, or complementary services that enhance their functionality and address specific user needs. The discussion for many products, like Bit Social, also mentions that adding analytics would be awesome.
  4. Explore adjacent problems that may be more promising. Instead of focusing solely on automation, consider addressing content creation, analytics, or social listening, which could be more valuable to marketers.
  5. Before building anything, validate your assumptions by talking to potential users and getting feedback on your proposed solution. Create mockups, landing pages, or prototypes to gauge interest and gather valuable insights. Don't start building unless you are completely sure about your target customer.
  6. If you proceed, focus on simplifying the user experience and automating complex tasks. Many users of similar products like ViralMarketer find managing social media accounts painful, so make the process as seamless and intuitive as possible. Consider AI driven generation like with the product Radaar.
  7. Incorporate robust analytics and reporting features to help users track their performance and optimize their social media strategies. This could include metrics like engagement, reach, and conversions, as well as recommendations for improvement. Users of Bit Social requested better analytics to track post performance.

Questions

  1. What are the critical gaps in the current social media automation tools that are causing frustration among marketers, and how can your solution address these issues in a fundamentally different way?
  2. Given the low engagement on similar products, how can you create a product that not only automates social media posting but also fosters meaningful interactions and builds a loyal user base?
  3. Considering the crowded market, what unique features or integrations can you offer to differentiate your solution and attract a specific niche of marketing professionals?

  • Confidence: High
    • Number of similar products: 20
  • Engagement: Low
    • Average number of comments: 2
  • Net use signal: 14.3%
    • Positive use signal: 14.3%
    • Negative use signal: 0.0%
  • Net buy signal: 4.6%
    • Positive buy signal: 4.6%
    • Negative buy signal: 0.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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